Novak Djokovic is the most influential tennis player at Wimbledon 2023 but who else makes the top ten?
- Novak Djokovic is the most influential tennis player competing at Wimbledon this year, generating up to £54,700 per sponsored Instagram post
- Nick Kyrgios is the second highest earning on Instagram, earning potentially up to £22,700 on each sponsored post
- Andy Murray is the third most influential, earning up to £12,800 on each post, whilst Stefanos Tsitsipas is fourth and earning up to £12,200
A new study names Novak Djokovic as the most influential tennis player competing at Wimbledon in 2023, earning potentially £54,700 per sponsored Instagram post.
The research, conducted by CasinoAlpha.co.nz used an Instagram pricing calculator to create a list of the most influential Wimbledon tennis stars competing in this year’s tournament and established how much they can earn per sponsored Instagram post.
Novak Djokovic, the current men’s singles Wimbledon champion, is the most influential tennis player at Wimbledon this year. He could earn up to £54,700 from each sponsored post on Instagram. He has the highest following of any Wimbledon tennis player at 13 million and an engagement rate of 2.7%. Djokovic earned his following through winning seven Wimbledon titles throughout the years and 94 single titles all together throughout his tennis career at various competitions.
Nick Kyrgios has been named as the second most influential tennis player at Wimbledon this year, earning up to £22,700 per Instagram post. Although never having won Wimbledon before, Kyrgios is a favourite to win in 2023. He has the second highest follower count at 4.1 million and a high engagement rate of 3.7%.
The third most influential competitor is Andy Murray who can earn up to £12,800 on each sponsored post on Instagram. Another men’s singles champion, Andy Murray has won the Wimbledon championship twice and holds 46 single titles leading to him becoming one of the favourites to win for the third time at Wimbledon this year. He has a following of 2 million and a large engagement rate of 6.1%.
The fourth most influential tennis player at Wimbledon this year is Stefanos Tsitsipas, potentially earning up to £12,200 per sponsored Instagram post. The tennis star, currently living in Monte Carlo, has a large following of 1.8 million and a 3.3% engagement rate.
Matteo Berrettini is the fifth most influential player at Wimbledon on Instagram. His following of 1.6 million and an engagement rate of 7.1% can earn him up to £11,100 on each sponsored post.
Iga Swiatek is the sixth most influential tennis player at Wimbledon and the most influential female tennis player at Wimbledon this year. Her combination of a follower count of 1.3 million and a high engagement rate of 9% could potentially earn her up to £9,300 on each sponsored Instagram post.
Commenting on the findings, Tudor Turiceanu, CEO of CasinoAlpha.co.nz said: “Overall, Wimbledon is accepted as one of the greatest tennis tournaments in the tennis calendar and is the oldest tennis tournament in the world dating back to 1877. The players at Wimbledon are considered to be the best in the world and the Wimbledon title can allow a tennis player to become more influential on social media, reaping rewards both on the court and off.”
| Name | Instagram handle | Instagram follower count | Engagement rate | How much they can earn per sponsored Instagram post |
| Novak Djokovic | djokernole | 13,000,000 | 2.7% | £54,700 |
| Nick Kyrgios | k1ngkyrg1os | 4,100,000 | 3.7% | £22,700 |
| Andy Murray | andymurray | 2,000,000 | 6.1% | £12,800 |
| Stefanos Tsitsipas | stefanostsitsipas98 | 1,800,000 | 3.3% | £12,200 |
| Matteo Berrettini | matberrettini | 1,600,000 | 7.1% | £11,100 |
| Iga Swiatek | iga.swiatek | 1,300,000 | 9% | £9,300 |
| Ons Jabeur | onsjabeur | 913,100 | 5.1% | £7,100 |
| Coco Gauff | cocogauff | 890,500 | 0.2% | £7,000 |
| Jannik Sinner | janniksin | 841,000 | 5.8% | £6,700 |
| Aryna Sabalenka | sablenka_aryna | 661,600 | 9.7% | £5,600 |
