According to Forrester data, top business priorities for 2022 include improvements to products and services and an improved customer experience. And with a recession looming, it’s no wonder why.
Customer experience has long been a problem in the insurance industry – even with access to an insurance agent, lack of technological advancements have made it difficult to get customers the most up to date, truly personalized policy recommendations possible, or to keep up to date with their current needs.
In fact, Zelros recently surveyed over 1000 people in the US, Canada, UK, France and Germany and found that while 78% of people said that they have spoken to their agent within the past year for 22% it has been at least 6 months to over a year ago.
Additionally, 46.9% of people surveyed said that they would prefer a completely digital experience when purchasing insurance. 30.1% still would like a physical experience when purchasing insurance with an agent to provide personalized policy recommendations. 23% would prefer a hybrid experience, combining the digital experience with the option to speak to an agent if they require more personalized recommendations.
Founded in 2016 by Christophe Bourguignat, Fabien Vauchelles and Damien Philippon, Zelros is using Artificial Intelligence and Machine Learning technology to help insurers provide policyholders with the right coverage for their needs as they occur in real-time.
